top of page

"Back Pocket" Storytelling

A MESSAGE PREPARED AND SERVED TO YOUR AUDIENCE.

Crafting An Impactful Story

Ask any artisan chef for the recipe to create the perfect sandwich. Every ingredient must be carefully chosen to complement and enhance every other.  Every choice is deliberate and necessary in order to assemble the most memorable culinary experience. This is the chef's gift to the diner. 

 

The same philosophy goes into creating your "Back Pocket" brand story: each thought, every word and step must have a connection to the message.  The artful construction of a story is a gift served to the audience.  This is the recipe for memorable, artisan storytelling.

Serving The Audience

Think of your "Back Pocket" material (personal or professional brand, keynote, product or sales demonstration, etc.) as a delicious, cheesy, gooey, meaty, veggie-filled sandwich.  From the first bite to the last, each part of your message builds upon the next and is crafted into a satisfying experience for the audience. 

Cheeseburger illustration

PERFECTLY PLACED BUN:

Purposeful moment that sparks the rest of your story. 

RICH INGREDIENTS: 

Intentionally layered content that complements

your introduction and transitions to your conclusion. 

FINAL TOUCH:

Capstone moment that supports and concludes your message. 

bottom of page