Clear guidance to find your message.
Intentional and logically crafted structure.
A story served to and for the audience.
Ask any artisan chef to create the perfect sandwich. Every ingredient must be carefully chosen to complement and enhance every other. Every choice is deliberate and necessary in order to assemble the most memorable culinary experience; this is a chef's gift to the diner.
The same philosophy should be applied to creating the perfect story: each thought, every word and step must have a connection to the message. The artful construction of a story is a gift served to the audience. This is what makes an Artisan Storyteller.
Think of your final story product (personal or professional brand, keynote presentation, product or sales demonstration, etc.) as a delicious, cheesy, gooey, meaty, veggie-filled sandwich. From the first bite to the last, each part of your message builds upon the next and is crafted into a satisfying experience for the audience.
PERFECTLY PLACED BUN: Purposeful moment (anecdote, key stat) that sparks the rest of your story.
Intentionally layered content that complements
your introduction and transitions to your conclusion.
Capstone moment that supports and concludes your message.