"Back Pocket" Storytelling
A MESSAGE PREPARED FOR AND SERVED TO YOUR AUDIENCE.
An Artisan's Touch
Ask any artisan chef to create the perfect sandwich. Every ingredient must be carefully chosen to complement and enhance every other. Every choice is deliberate and necessary in order to assemble the most memorable culinary experience. This is the chefs gift to the diner.
The same philosophy goes into creating your "Back Pocket" brand story: each thought, every word and step must have a connection to the message. The artful construction of a story is a gift served to the audience. This is what makes an artisan storyteller.
Serving The Audience
Think of your "Back Pocket" material (personal or professional brand, keynote, product or sales demonstration, etc.) as a delicious, cheesy, gooey, meaty, veggie-filled sandwich. From the first bite to the last, each part of your message builds upon the next and is crafted into a satisfying experience for the audience.
PERFECTLY PLACED BUN:
Purposeful moment that sparks the rest of your story.
Intentionally layered content that complements
your introduction and transitions to your conclusion.
Capstone moment that supports and concludes your message.